To bolster Israeli-Filipin@ bilateral relations.
Bring awareness of the Filipin@-Jewish community.
Support related philanthropic endeavors and charitable organizations.
Raise funds for documentary on Manilaners of WWII, based on Frank Ephraim's "Escape to Manila: From Nazi Tyranny to Japanese Terror"
Reference:
http://www.israelasiacenter.org/
http://jewishtimesasia.org/
http://www.asianjewishlife.org/
http://www.youtube.com/pinaynas
Purchase Method:
Online Shop [Name].
Official Website.
Face-To-Face Solicitation.
Products:
Apparel/T-Shirts [Tagline Examples: "Pinoy Vey!" "Hudyo Ka Ba?" "MabuHAI!"]
Stickers, Buttons @ Banners [Bahay Yosef logo]
Filipin@-Themed Yarmulkes
Commission Goals:
Pop Art Designer[s] to utilize Hebrew @ Indie-genous Filipin@ Scripts/Graphics.
Webmaster.
Co-Sponsorship/Products Modeled by Notable Filipino Jews.
NOTE:
My sister is Co-Owner of B&M.
I also have family members abroad in The Philippines and Hong Kong who operate businesses.
PR/Marketing Analysis/Stats:
Potential Clientèle:
Israelis/Jewish Diaspora
Philippine Residents/Filipin@ Diaspora
Filipinim Overseas Workers in Israel
Pro-Israel Allies
Evangelical Christians
Edgy, Politically Conscious Artists @ Activists
Promotional Strategy:
Ads [Online/Social Network Media @ Print @ Products available at participating Filipino Establishments/Restaurants/Food Markets].
Events [Jewish/Filipino-related Festivals]; Tabling/Booths; Runway Benefits.
Along with official product website, create Etsy Store.
Examples of partnerships:
Punk Torah @ ModernTribe
Yoseph Robinson of blessed memory @ Zazzle
http://www.kippotforhope.org/
http://www.bechollashon.org/cart/index.php